2023 · 2024 · 2025
#1 Individual Agent
Awarded by HomeLife Optimum Realty for three consecutive years.
Finally Home Agents · NorthSide GTA
Matthew MulhallNorthSide GTA Real Estate Agent
I help people moving north from Toronto figure out where they will live best—and help people who already live here make their next move with a clear plan.
Licensed since 2009#1 Individual Agent · 2023–2025Keswick local
HomeLife Optimum Realty’s #1 individual agent for three consecutive years
Why I came home
I have lived across the GTA. Coming back changed how I saw this area.
I have lived in Windsor, Richmond Hill, Newmarket, East Gwillimbury, Uxbridge, and now Keswick. After living in different parts of the GTA and outside it, I moved back north and realized how good life here can be.
The NorthSide GTA is not one generic market. Every town offers something different. Some people want GO access and established neighbourhoods. Others want a larger yard, a quieter street, trails, golf, lake access, or a community where people know each other. My role is to help you understand those differences before a listing makes the decision for you.
I live in Keswick with my wife and our twin toddlers. It is a great place to raise a family, the 404 keeps me connected when I need to head south, traffic in town is minimal, and the sense of community is real.
7 communities
One honest comparison
Local guidance across York and Durham communities north of Toronto.
Since 2009
Advice before pressure
A clear recommendation, including when the right advice is to wait or walk away.
Who I help
Two starting points. One job: help you make a stronger decision.
Moving north from Toronto
You may be able to get more home, a better yard, less traffic, and a different pace without giving up the things that keep your life working. I help you compare value and lifestyle town by town.
Compare the communitiesAlready living here
You may be selling, buying, upsizing, downsizing, investing, or looking for a very specific opportunity close to the life you already love. I help you price, prepare, search, negotiate, and time the move.
See the seller planRelocation strategy
The right town comes before the right house.
A listing search is more useful after we know what your day-to-day life needs to look like.
- 01
Start with your real life
We talk about budget, work, commute, family, schools, hobbies, the home itself, and the amenities you actually use.
- 02
Compare the honest trade-offs
More space may mean more driving. A GO station may matter more than a larger yard. I help you weigh the differences clearly.
- 03
Narrow the map
Instead of treating seven towns as interchangeable, we identify the two or three communities that genuinely fit.
- 04
Buy with a plan
We evaluate homes, risks, price, conditions, due diligence, and negotiation in the context of your bigger goal.
Local knowledge
Seven communities. Very different versions of home.
These are starting points, not sales pitches. Every town has trade-offs, and the best choice depends on what matters to you.
Georgina
Lake Simcoe, more space, family neighbourhoods, and 404 access from Keswick.
East Gwillimbury
Newer communities, larger homes, countryside, Highway 404, and GO access.
Newmarket
Main Street character, established neighbourhoods, Southlake, GO, and daily convenience.
Aurora
Mature streets, parks and trails, schools, GO service, and strong commuter access.
Stouffville
A connected small-town centre, family neighbourhoods, restaurants, and GO service.
Uxbridge
Trails, local restaurants, golf, ski hills, rural properties, and a genuine town community.
Scugog & Port Perry
Lakefront living, a strong downtown, local events, rural space, and waterfront options.
The athlete-agent relationship
You are the principal. I am in your corner.
The idea comes from professional sports. An athlete’s agent understands the goal, protects the athlete’s interests, prepares the strategy, brings the right people together, and handles difficult negotiations. Real estate representation should feel just as committed.
- Your priorities set the strategy
- You hear the honest recommendation
- Risks are raised before they become problems
- Negotiation is prepared, not improvised
What working together feels like
“The best compliment I receive is that clients never feel like they are just another transaction.”
I take the time to understand what clients are really trying to accomplish, including concerns they may not know how to express yet. I stay accessible, explain details clearly, and say what I genuinely think—even when that means advising someone not to buy a particular home or not to accept an offer.
I want clients to feel they have someone firmly in their corner: thinking ahead, protecting their interests, anticipating problems, and taking responsibility when the process becomes complicated.
When it is time to negotiate, I am prepared and persistent. When a client needs clarity, I remain calm and direct. My goal is for every client to finish knowing they made a stronger decision because they did not have to make it alone.
The right move can take patienceA client story
They loved their neighbourhood. So we waited for the right few streets.
A past client told me they loved not just their town, but their exact subdivision. They would only consider leaving if a larger home with a bigger yard became available within a few streets.
We listened and waited. About a year and a half later, the right home appeared. They made the move and are now happy in a home that gave them more without asking them to give up the community they already loved.
Sometimes good representation means acting quickly. Sometimes it means remembering the conversation and being patient.
Technology with judgment
How I use AI in real estate
For sellers
AI can help organize market information, sharpen property positioning, develop stronger content, and distribute that content more effectively.
For buyers
It can help compare communities, organize options, monitor opportunities, and keep a complicated search focused.
Technology should improve speed, reach, and quality. It does not replace local knowledge, honest advice, due diligence, or human negotiation.
Life outside real estate
Family, golf, and a community that overlaps with real life.
My wife and our twins are the centre of life at home in Keswick. Golf is where work, friendship, and community often meet.
Quick answers
About working with Matthew
Who is Matthew Mulhall?
Matthew Mulhall is a NorthSide GTA real estate agent with Finally Home Agents at HomeLife Optimum Realty, Brokerage. Licensed since 2009, he helps buyers and sellers make informed decisions across the communities north of Toronto.
Does Matthew help people move north from Toronto?
Yes. Matthew helps Toronto-area buyers compare the NorthSide GTA by budget, commute, schools, home type, property size, amenities, and lifestyle so they can narrow seven communities to the two or three that fit them best.
Which areas does Matthew Mulhall serve?
Matthew serves Georgina, East Gwillimbury, Newmarket, Aurora, Whitchurch-Stouffville, Uxbridge, and Scugog, including communities such as Keswick, Sutton, Sharon, Queensville, Holland Landing, Mount Albert, and Port Perry.
Does Matthew work with local homeowners as well as relocating buyers?
Yes. Matthew represents current NorthSide GTA homeowners who are selling, buying, upsizing, downsizing, or moving within the area, as well as buyers relocating from farther south.
What does the athlete-agent relationship mean in real estate?
It means the client remains the principal and Matthew acts as a prepared, loyal representative: understanding the goal, protecting the client's interests, building the strategy, coordinating specialists, and negotiating firmly on the client's behalf.
How does Matthew use AI in real estate?
Matthew uses AI and modern technology to improve research, organization, property monitoring, marketing content, and distribution. Local judgment, honest advice, due diligence, and negotiation remain human responsibilities.
Matthew Mulhall, Sales Representative, Finally Home Agents Team, HomeLife Optimum Realty, Brokerage. Regulated by the Real Estate Council of Ontario under TRESA. Not intended to solicit buyers or sellers currently under contract.